7:12 AM
Electronic & Electrical Market
Facebook has done it again. As long is the list of its ever-increasing user base, so is the list of the company's attempts to sell the user base to advertisers. The company has done it before, with Facebook Beacon, privacy issues, terms of use and the more recent one where it would hand over your physical addresses and phone numbers to developers. Although, the company took back the proposed feature roll-out after much public outrage, it seems they are never short on ideas to convert your personal information into advertising dollars.
The new issue is with respect to the 'likes' you do on stories that you come across on the Web or with your physical check-ins. All stories 'liked' by you on the Web or your physical check-ins at businesses/public places would also appear in the right-hand as a “Sponsored Story”. There has been no official announcement from the company's end nor have the users been briefed about it – however some users who already have the feature enabled have reported seeing the new changes.
Reacting to this, the official reply comes from Jim Squires to the Wall Street Journal, “This gives a way for marketers to increase the visibility of stories about their organisation… this is word-of-mouth marketing at scale.”
The company in 2007 had launched a similar service but had to shut it down due to a class-action privacy lawsuit.
The new issue is with respect to the 'likes' you do on stories that you come across on the Web or with your physical check-ins. All stories 'liked' by you on the Web or your physical check-ins at businesses/public places would also appear in the right-hand as a “Sponsored Story”. There has been no official announcement from the company's end nor have the users been briefed about it – however some users who already have the feature enabled have reported seeing the new changes.
Reacting to this, the official reply comes from Jim Squires to the Wall Street Journal, “This gives a way for marketers to increase the visibility of stories about their organisation… this is word-of-mouth marketing at scale.”
The company in 2007 had launched a similar service but had to shut it down due to a class-action privacy lawsuit.
Posted in: Electronic Market
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