GreenStar to Appoint Distributors in North

GreenStar to Appoint Distributors in North

Gurgaon-based GreenStar Engineering, the Indian arm of US-based GreenStar Products, is on the lookout for distributors in north India. The company, which specialises in LED-based outdoor lighting solutions, showcased its latest Galaxy range of streetlights at LED Expo 2010 in New Delhi recently. “GreenStar is a well-known name in the US and now we want to increase our presence in the Indian market as well, particularly in the northern region. Appointment of channel partners is imperative in this endeavour. Currently, we have some channel partners associated with us but we want to expand our network,” says Rajesh Dua (rajesh@greenstarled.com), the company’s operations and procurement manager.

Headquartered in Texas, USA, GreenStar is a leading name in the North American electric equipment market, and has been providing eco-friendly and cost saving LED-based lighting to cities, and commercial and industrial sites. The company’s hallmarks include energy conservation and cost minimisation. GreenStar is also present in Latin America through its Mexican arm GreenStar Products–Latin America.

Dua informs that the company has recently completed a project in Noida where ninety streetlights were installed. “We have been a project-oriented company till now, but considering the market requirements we are planning to enter the retail segment as well. Apart from appointing distributors, we are considering marketing our products through retail chains like HomeTown. The LED adoption rate in India is on the rise and the retail segment appears very promising for us.” 

GreenStar’s streetlights can be custom configured with 24 LEDs to 72 LEDs in a modular way to meet specificluminance requirements, and are also fitted with photo sensor controlled on/off dimmers. “These fixtures provide a 60% saving in electricity and are UL-certified according to American standards. Their average life is 50,000 hours and we have ensured high thermal dissipation through our patented Zero Air Gap technology. Apart from this, wastage of light is minimised through the anti-glare luminary beam control. What’s more, there is a three year warranty on these lights.” 

Notably, the company is also planning to roll out its canopy light Solaris in the near future. “This fixture is also UL-certified and we are optimistic about its receptivity here.” Dua adds that just like streetlights, the canopy light too can also be customised.

Making an interesting observation about the Indian lighting market, Dua asserts that gone are the days when price was a hindrance in the proliferation of LEDs. “In the last decade, CFLs were considered an expensive proposition and look at their penetration now. It’s going to be the same with LEDs sooner rather than later!”.

Posted in: Electrical Market News