Pegasus Aims for Pan-India Network

Pegasus Aims for Pan-India Network

“We aspire to have pan-India presence, and therefore, we have participated in this national-level trade show, wherein we want to spot the potential distributors and dealers for our range of solar LED-based lighting products,” says Dr Sudhindra Tatti (statti@pegasus-semiconductor.com), managing director of Ahmedabad-based Pegasus Semiconductor Ltd. The company was a debutant in the recently held LED Expo 2010 at Pragati Maidan in New Delhi. 

Tatti informs that to acquire distributorship of Pegasus products, a channel partner has to invest at least 2 lakh, and should possess an elementary knowledge of the solar energy business. “Besides, he should also have extensive reach in rural areas.” Tatti divulges that the company has identified some potential distributors from the Delhi-NCR region and West Bengal at the trade show, and is currently holding next level discussions with them. 

He also informs that Pegasus is concentrating on appointing dealers in all regions of the country. “The company already has 10 dealers in western and southern regions, but wants to strengthen this network by adding more dealers within this financial year. In the north, we are focussing on states like Haryana, Delhi- NCR and Madhya Pradesh.” Talking about the selection criterion of dealers, Tatti says, “We are a growing company, and are looking for dealers who are willing to grow with us. We will welcome those persons who have a commitment to solar energy. We will provide them a whopping trade margin of 20-22%.” 

At the Expo, Pegasus Semiconductor exhibited its entire range of solar LED-based products that includes homelighting systems, street lights, direct 220V LED products and solar power packs, all of which it manufactures at a 10,000sft facility in Gandhinagar, Gujarat. According to Tatti, around 1,000 pieces of its homelighting system Suryadeep are produced every week. 

With Suryadeep, Pegasus has taken the initiative in lighting up the far-fl ung villages of Barmer district in Rajasthan. “We have installed more than 800 Suryadeeps in the area,” Tatti avers, adding that the company executed the project with the help of International Centre for Entrepreneurship & Career Development. He points out, “The project has resulted in generating employment opportunities for the locals, who act as salesmen for the villagers.” The company has also installed solar streetlights, parking lights and 220V LED streetlights in the campus of Indian Institute of Management, Ahmedabad. It has also worked with Sterling Greenwood’s resort, located along the Sanand highway, where its double-sided LED-based solar streetlights were used.

Posted in: Electrical Market News