Seoul Semiconductor Taking Rapid Strides in India

Seoul Semiconductor Taking Rapid Strides in India

Korea-based LED maker Seoul Semiconductor is expanding its trade network in India. The company has entered into marketing tie-ups with five distributors and is quite upbeat about the growing demand of its products in the country. Says Baik Lewis (ysbaik@zled.com), the company’s overseas director, “Our channel partners in India include Consortium Component Technologies, Power LED, Excel Point, Spectra and Avnet. The prospects are bright and we are growing with each and every passing day.” 

Lewis, who was representing his company for the second time at LED Expo in New Delhi, informed that Seoul Semiconductor is keen on increasing its presence in the eastern and southern regions of India. “Both these regions are very promising. People in south India are more receptive to new technologies and take informed buying decisions. On the other hand, the eastern half is witnessing a number of green lighting initiatives by the government and various lobbies. It is a perfect opportunity for manufacturers like us to make an entry.” 

Meanwhile, the company is also mulling the establishment of a manufacturing unit in India. “We are in the process of analysing the commercial viability of a plant here. It all depends on the market demand and requirements. Although we are quite hopeful that the proposition will materialise, it’s a bit premature to make an announcement,” he quips. 

Lewis observes that the Indian LED market is growing tremendously and activity at LED Expo was a reflection of the same. “Not long back, Indians considered LEDs as expensive propositions and there was reluctance in their minds. But now I have noticed a drastic change in their approach. During the course of the show, I have received a lot of trade enquiries and people like architects, designers, researchers and end-users have visited our booth. The awareness levels are increasing and it augurs well for the industry.”

Lewis feels that in the next two years LEDs will replace conventional lighting sources in all major lighting applications across India. “Competition is immense here since more and more manufacturers are entering this arena. Also, the Indian government has shown willingness to initiate a green lighting revolution in major cities and towns. These two factors are resulting in a growing demand for LEDs. Consequently, prices too are becoming competitive. Moreover, the benefits of switching over to LEDs are manifold and people are realising that as well.”

Posted in: Electrical Market News