Pasolite to Boost Presence in North

Pasolite to Boost Presence in North

“Our brand is quite renowned in the south and now we are intent on giving a fillip to our presence in the north as well. In order to achieve this, we are willing to expand our trade network in the northern region,” says Ganpat Jain (ganpat800@gmail.com), managing director of Bangalore-based Pasolite Electricals. The lighting fixture manufacturing company, which has a whole gamut of products on offer, unveiled its latest range of LED-based garden lights at the recently concluded LED Expo 2010 in New Delhi.

Informs Jain, “The northern region is very promising and harbours a huge potential when itcomes to LEDs. Therefore, it’s essential that we appoint more channel partners here. At the moment, there are around 500 traders associated with us pan-India and we want to stretch this figure.” He says that Pasolite zeroes in on a dealer by assessing his market reputation, financial soundness and most importantly, the ability to connect with end-users. And the margins that a dealer can enjoy are also healthy; around 25-30%. 

Talking of his LED-based lighting products, he says, “We always make sure that our offerings meet the customer requirements. Therefore, we provide customised solutions. When it comes to quality, we are one of the best since we source diodes from global leaders like Nichia, Cree, Osram and Edison. And our manufacturing unit in Bangalore is equipped to churn out a world class product.”

Acknowledging competition from other manufacturers, Jain asserts that today buyers are not just running after low-priced LED products. “In fact, the focus is more on quality and long life. Price does play an important role in a competitive market like India, but people are realising that it is wiser to spend initially and enjoy long term benefits. As far as we are concerned, our LED-based products are in the mid and upper segment. Nonetheless, our prices are competitive.”

What is noteworthy about Pasolite is that it likes to spread awareness about green lighting. The company has recently conducted an education module for students at the Ambedkar College of Engineering in Bangalore. “Education and awareness is very important and we are quite keen on doing our bit to spread the knowledge. There are plans for more such workshops in educational institutions.” 

Jain was highly appreciative of the LED Expo exhibition and said that the organisers have done a wonderful job in providing facilities to exhibitors and visitors. Nevertheless, he feels that the inflow of visitors could be channelised in a better way. “This show has grown leaps and bounds over the past two years and I am definitely expecting a higher turnout next year.”

Posted in: Electrical Market News